Strategy Through a Different Lens
Empowering Your Organization to Grow
We work with organizations to discover new sources of creating customer value and to develop strategies that lead to lasting growth.
The Platform For Strategic Growth
A unique group of services and solutions that give business leaders an edge in developing and executing strategies that drive tangible business results.
We enable you to build in-house capabilities and skills to more effectively create and execute strategy in response to changing marketing conditions.
Customer Insights
Discover deep-seated customer needs and new sources of customer value creation
Unique Competencies
Match customer needs and unique organizational competencies with points of strategic control – where the “magic” happens in strategy
Strategic Control
Define points of strategic control in the value chain, imperative for creating unique competitive advantages
Execution
Develop a strategic plan, setting direction for growth and defining an action plan to execute and deliver results
Deep Insights
In today’s dynamic market environment, customer needs and expectations are changing, digital technologies are enabling new ways of creating customer value, and business models and supply chains are being disrupted. This is creating new opportunities for organizations to leverage their strengths and grow. It may also bring new challenges and threats to stay relevant. The uncertainties in today’s environment brings opportunity to organizations willing to challenge their thinking and innovate from their core.
Could we go on the offensive and enhance our strategy in ways that will strengthen our ability to grow and gain share in 2021 and beyond?
Can we deepen our understanding of emerging and unmet customer needs to give us an edge in finding new sources of creating customer value and growth?
What opportunities are there in the value chain that can give us a new source of growth?
Are our competitive advantages under threat?
How can we integrate into our customers processes in ways that enhance our value proposition and make us a supplier of choice, incentivizing all players throughout the industry value chain?
How can we leverage our organizations unique competencies to strengthen our value proposition and give us a unique advantage in this time of uncertainty?
What new services and solutions could we bring to market might help us address customer needs and help us grow?
“
We believe an important outcome is to teach your people how to do the things
we bring to the table. Embedded in every aspect of the platform is a development component where we focus on helping participants learn and apply the approaches and methods to their own business.”
William Putsis, PhD
“
Deeply understanding your customers is a source of
competitive advantage. It opens up the doors to discovering new sources of creating customer value and driving strategies that lead to growth.”
Philip Burns
